tapybl Backs Irish Star Árón Taylor-Smith for 2026 BTCC Season
tapybl is a digital platform that enables brands to create interactive video microlessons and microreels built for today’s short attention spans. Simple to create and engaging to experience, the platform helps organisations deliver impactful, bite-sized content that drives measurable engagement, a forward-thinking approach reflected in its support of Árón Taylor-Smith for the 2026 BTCC season.
The partnership will see tapybl branding featured on Taylor-Smith’s car as well as the Laser Tools Racing team clothing as he embarks on an exciting new chapter with Laser Tools Racing, the multiple championship-winning team headed by former Formula 1 driver and Le Mans winner Mark Blundell.
Árón Taylor-Smith commented:
“From my very first conversation with Andrew, I knew this was a natural fit. There’s a clear and ambitious vision for how we can build meaningful brand visibility for TAPYBL through the BTCC platform but for me, this partnership goes far beyond branding.
I’m hugely proud to represent a Dublin-based company on the BTCC grid. Taking a homegrown business on this journey with me as I join Laser Tools Racing makes this even more special. I can’t wait to put on a show and make everyone back in Dublin proud.”
Taylor-Smith has firmly established himself as one of the most respected and fastest in the BTCC paddock. A former Motorsport Ireland Young Driver of the Year, he has proudly carried the Irish flag at the highest level of British touring car racing. Notably, he is the only Irishman to have won races in the BTCC in over 30 years, a milestone achievement that cemented his place in Irish motorsport history.
In 2024, Taylor-Smith delivered a record breaking season on route to securing the BTCC Independent Drivers’ Championship title, whilst adding to his 25 career podiums at the pinnacle of touring car racing. His move to Laser Tools Racing for 2026 signals clear intent: to challenge at the very front of the overall championship standings.
tapybl’s sponsorship underlines the company’s commitment to backing high-achieving Irish racing talent and reinforces its ethos of championing the very best of homegrown performers on the international stage. The Dublin-based business, located just a stone’s throw from Taylor-Smith’s own home, is proud to support one of Ireland’s leading drivers as he competes in a new chapter of the BTCC.
Andrew Nolan of tapybl commented:
“We are incredibly proud to partner with Árón for the 2026 BTCC season. Árón’s journey, from Motorsport Ireland Young Driver of the Year to BTCC Independent Champion, demonstrates the kind of determination, resilience, and high-performance mindset that aligns perfectly with tapybl’s values.
His achievements as the only Irish driver to win BTCC races in over three decades highlight both his talent and his ability to break new ground. As tapybl continues to scale internationally, aligning with an elite competitor within a championship as prestigious and competitive as the BTCC makes strategic and brand sense. We’re excited to support Árón as he takes on this next chapter with Laser Tools Racing.”
For tapybl, the collaboration represents more than branding; it marks a strategic investment in performance, visibility, and shared ambition at the highest level of UK motorsport.